User's attention can be grabbed by motion, sound, visuals, and interactive playable mobile ads.
How They Function:
1) During the gameplay, an ad pops up on the screen.
2) The user initializes the ad and watches it
3) They get rewarded and goes to the advertiser's site.
Ads: Try Before Buying Them
By joining this program and listing your application or game, you will get the following benefits.
Interactive short demo
There is an interactive short demo: The playable ads have a short interactive demo that is built into a video advertisement.
Test-drive are permitted
Test-drive are permitted: Our ad unit delivers a perfect 'test drive' of the new mobile applications. Hence, they are popular now.
Advantages:
• Immersive creative ads have better retention rates.
• They have higher conversion
• Has user loyalty.
• User engagement is good.